Hi! I'm Terri Holley.
I am a Gen X UGC Creator and Creative Strategist with over 20 years of digital marketing expertise, trusted by 70+ brands like AT&T, Booking.com, Arm & Hammer and Goli® Nutrition.
I engineer high-converting, data-backed UGC that turns brand stories into scroll-stopping campaigns that drive serious ROAS.
Hi! I'm Terri Holley.
I’m a Gen X UGC Creator and Creative Strategist with two decades of digital marketing experience. Blending marketing mastery with creator energy, I help you boost ROAS by turning brand stories into scroll-stopping, revenue-generating assets.
Trusted by over 70 brands




















































Content creation is easy. Conversion takes strategy.
I create every piece of content with a singular goal: conversion.
From the initial hook to the closing CTA, each element is backed by proven frameworks that capture attention and moves your audiences to action.
📌 Versatility Across Industries
From Fortune 100 leaders like AT&T and Booking.com to household names like Arm & Hammer and fast-growing beauty, tech, and lifestyle brands, I create content that connects with your audience and drives action. My ability to adapt to your industry and capture your brand voice ensures every asset feels authentic, aligns with your goals, and delivers measurable results.
📈 Performance-Driven Creativity
Every project I create for your brand is built on data and crafted to convert, delivering high-performing assets you can confidently scale across paid, organic, and retention channels. Each concept is rooted in a conversion-driven strategy designed to boost your ROAS and generate measurable results.
📊 More Than a Creator: A Strategic Partner in Your Brand’s Growth
I do more than make content. I help you build momentum. By combining data-driven insights with creative execution, I create UGC that speaks to your audience and moves them to act. This isn’t just content creation. It is strategic performance marketing, crafted to amplify your brand’s voice, drive measurable results, and position you to win across every channel.
When you’re ready to turn UGC into a performance engine, I’m here to help make that happen.
samples of my work
A curated sample of my work showing range across UGC formats, concepts, and industries.
ugc photography
Interested in collaborating?
Let’s chat! Please complete my brand intake form, and I will be in touch shortly.













